soCash Evaluated: An Online Marketplace Investment

A Harvard Business Review (HBR) case detailed the investment evaluation strategy behind early stage food delivery startups behind 5 startups then, namely, Postmates, Sprig, Kitchensurfing, Plated and EatStreet with the motivation to trigger discussion as to which of these we would invest in and why.

Motivation

The structured framework was used by Simon Rothman, a partner of Greylock VC felt contextually applicable. I appreciated it because of two primary reasons. Firstly, having done a fair amount of Mckinsey…