Duolingo — A User Retention Case Study

The familiar owl we all know!

Summary

Duolingo is a freemium language-learning platform that includes a language-learning website and the app has about 200 million registered users across the world. I was recently given a case on Feb’18 on how they can potentially increase user retention, and thinking about ways to achieve measurable goals. This article describes in great detail one of the ideas that I’d like to talk…